Jon Alexander’s consultancy, the New Citizenship Project, has  helped revitalise some of Britain’s biggest organisations such  as the Co-op, The Guardian and the National Trust. Here, with  the New York Times bestselling writer Ariane Conrad, he shows  how human history has moved from the Subject Story of kings  and empires to the current Consumer Story. Now, he argues  compellingly, it is time to enter the Citizen Story.

Because when our institutions treat people as citizens rather  than consumers, everything changes. Unleashing the power  of everyone equips us to face the challenges of economic  insecurity, climate crisis, public health threats, and polarisation.  

Citizens is an upbeat handbook, full of insights, clear examples  to follow, and inspiring case studies, from the slums of Kenya  to the backstreets of Birmingham. It is the perfect pick-me-up for  leaders, founders, elected officials – and citizens everywhere.