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	<title>Izadi, Shahroo &#8211; The Bell Bookshop</title>
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	<title>Izadi, Shahroo &#8211; The Bell Bookshop</title>
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		<title>How Diets Make Us Fat</title>
		<link>https://www.bellbookshop.co.uk/product/how-diets-make-us-fat/</link>
		
		<dc:creator><![CDATA[Emma]]></dc:creator>
		<pubDate>Thu, 18 Dec 2025 00:00:00 +0000</pubDate>
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					<description><![CDATA[The gig's up. 70 years since 'cabbage soup', obesity has tripled, 97% of all dieters gain it all back - and more, and diets are 5 times more likely to result in an eating disorder than sustained weight loss. In this ground-breaking book, Shahroo Izadi delves deep into the intricacies of food addiction perpetuated by diets and unveils the secret to sustainable weight loss through actively unlearning damaging - and fattening - diet habits.]]></description>
										<content:encoded><![CDATA[<p>The gig&#8217;s up. 70 years since &#8216;cabbage soup&#8217;, obesity has tripled, 97% of all dieters gain it all back &#8211; and more, and diets are 5 times more likely to result in an eating disorder than sustained weight loss. In this ground-breaking book, Shahroo Izadi delves deep into the intricacies of food addiction perpetuated by diets and unveils the secret to sustainable weight loss through actively unlearning damaging &#8211; and fattening &#8211; diet habits. </p>
<p>Drawing on both professional and lived experience, Izadi challenges conventional wisdom surrounding diets and obesity treatment, offering readers a clear, compassionate and restorative framework for reclaiming power over food and losing weight for good.  <i>Diets Are Why We&#8217;re Fat</i> serves as a defiant call to arms against the diet industry&#8217;s exploitation and manipulation. By learning to truly trust and believe in themselves again, readers can flip a defiant middle finger to the industry that has profited from their suffering for far too long and finally find the mental peace and physical balance they so deserve.</p>
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		<title>The Kindness Method</title>
		<link>https://www.bellbookshop.co.uk/product/the-kindness-method/</link>
		
		<dc:creator><![CDATA[Emma]]></dc:creator>
		<pubDate>Thu, 27 May 2021 00:00:00 +0000</pubDate>
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					<description><![CDATA[A friendly and incredibly effective approach to self-help and self-improvement by Behavioural Change Specialist Shahroo Izadi.]]></description>
										<content:encoded><![CDATA[<p><b></p>
<h3><b>&#8216;A game-changing book.&#8217; &#8211; <i>Evening Standard</i></b><b></b></h3>
<p></b></p>
<p><b>Map your habits, set your own goals and treat yourself with the kindness you truly deserve.</b></p>
<p>Shahroo Izadi has a revolutionary message: treating yourself kindly is the only way to make changes that last. She is living proof that her method works &#8211; after years of yo-yo dieting she shed over eight stone (and has kept it off ever since). Professional training coupled with personal experience led her to develop <i>The Kindness Method</i>, a totally non-judgemental approach which turns strict regimes upside down to leave you feeling empowered, positive and ready to embrace change. </p>
<p>In <i>The Kindness Method,</i> Behavioural Change Specialist Shahroo invites you first, to give yourself a break &#8211; life can be stressful &#8211; and then learn how to strengthen your willpower like a muscle so you can sustain motivation for the long haul. These techniques may seem gentle, but the results are life-changing because the plan is tailored to you, and they can work for everything from alcohol addiction to procrastination to weight loss. By using the same techniques that she has used to help substance addicts recover from dependence, you too will find that you have the power to change &#8211; for good.</p>
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