For years we’ve been told that successful weight loss is a simple matter of willpower and calorie control. But this argument fails to take into account how our brains and bodies respond to food – in particular, to the ultra-processed foods that seem inescapable in modern life.

Bariatric surgeon and Sunday Times bestselling author Dr Andrew Jenkinson gives us a game-changing blueprint to free us from our biological impulses. Even though our brains are hardwired to seek out quick rewards in salty and sugary foods, he demonstrates how to escape our default behaviours to create long-lasting change.

With cutting edge metabolic science, mental reprogramming strategies, easy lifestyle changes and even delicious recipes, maintaining a healthy weight never felt so good.

Using a combination of cutting-edge metabolic science, together with strategies like aversion, habit creation and mental reprogramming, expert in the science of appetite Dr Andrew Jenkinson will show you how your body and brain work when it comes to what you eat, and how to arm yourself against the malicious presence of food marketing, junk food and the harmful effects of the Western diet.

You will learn:
· Why exercise is of secondary importance to energy balance
· How we can learn to ‘crave surf’, being more mindful of hunger cravings when they arise
· How junk foods affect our brains, influencing our behaviour and creating bad habits
· How to maintain a good metabolic rate when losing weight
· The science behind popular weight loss techniques and why they work, including hot water and lemon; raw foods; time restricted eating; keto diets and high intensity training

Filled with science-backed tips and techniques, this book will help you implement lasting changes, eat well and feel good.