‘It is rare for a business analysis to read like a thriller – this one does.’  -  Azeem Azhar, Founder, Exponential View

‘Vital to understanding how[TikTok] works and the impact it’s having.’  – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee

‘TikTok Boom is a must read for students, scholars, and policy makers.’  -  David Craig, Clinical Professor, USC Annenberg

Working Backwards gives an insider’s account of Amazon’s approach to culture, leadership and best practices from two long-time, top-level Amazon executives.

Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services – including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services – to life. Through the story of these innovations they reveal the principles and practices that drive Amazon’s success.

Through their wealth of experience they offer unprecedented access to the ‘Amazon way’ as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.

‘Working Backwards should be read by anyone interested in the real thing – the principles, processes and practices of twenty-first-century management and leadership’ – Forbes

‘Gives us the story as it developed at the time – and that is probably worth the cover price of the book in itself’ – Financial Times

‘If there was ever a business book suitable for TV adaptation, this is it’ FT

In the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset the status quo.

That was until Anne Boden decided to do something radical and start her own bank.

Founder of Starling Bank, winner of Best British Bank three years running, in this awe-inspiring story Anne reveals how she broke through bureaucracy, successfully tackled prejudice to realise her vision for the future of consumer banking and revolutionised the entire industry forever.

***ONE OF THE TIMES TOP 5 BEST BUSINESS BOOKS OF THE YEAR 2020***

‘A banking blockbuster’ The Observer Magazine

‘Sent shockwaves through the tight-knit world of UK tech and venture capital’ Yahoo Finance

Working Backwards gives an insider’s account of Amazon’s approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.

In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?

Colin Bryar started at Amazon in 1998; Bill Carr joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence.

Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices that you can apply at your own company, no matter the size.

‘This fascinating book reveals the imperial ambitions of Facebook’s founder’ James Marriott, Sunday Times

‘The inside story of how Facebook went from idealism to scandal’ Laurence Dodds, Telegraph

Today, Facebook is nearly unrecognizable from the simple website Zuckerberg’s first built from his dorm room in his Sophomore year. It has grown into a tech giant, the largest social media platform and one of the biggest companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in daily life. And in light of recent controversies surrounding election-influencing fake news accounts, the handling of its users’ personal data and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation.

Based on years of exclusive reporting and interviews with Facebook’s key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy’s sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.