Backable

Gupta, Suneel

£14.99

Whether you want to get ahead inside a company or build a start-up from the ground up, this fascinating book is a must-read. No one ever makes it alone. What is it about certain people that makes us want to take a bet on them? As it turns out, it’s not what you think. Backability is not driven by having the best experience, the finest pedigree or the most innovative ideas. In fact, many highly successful people are backed long before they are qualified. We tend to view these people as lucky. But the decision to back them is neither an accident nor a mistake, and rarely the result of good luck. Drawing from his own business experience, countless interviews with some of tech’s biggest innovators and compelling case studies of classic success stories such as Howard Schultz and Elon Musk, Gupta breaks down the qualities of backable people.

Available on backorder

Publish Date: 01/06/2021

Description

This remarkable book can be your secret weapon for bringing your idea to life.‘ DAN PINK, bestselling author of Drive

Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.’ REID HOFFMAN, co-founder of LinkedIn

A super-readable and actionable look at how to make your ideas take flight. Whether you’re pitching a brand new startup or an idea for your company’s next product, you’ll find a wealth of insights and stories throughout.
MIKE KRIEGER, co-founder of Instagram

No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma . . . either you have ‘it’ or you don’t.

After getting rejected by every investor he pitched, Suneel Gupta had a burning question: could ‘it’ be learned?

Drawing lessons from hundreds of the world’s biggest thinkers, Suneel discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his 8-year-old daughter to clean her room.

Inside the book are long-held secrets from producers of Oscar-winning films, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method and Pixar. Suneel used these invaluable lessons to become the New York Stock Exchange’s ‘New Face of Innovation’.

Backable reveals how the key to success is not charisma, connections, or even your CV, but rather your ability to persuade others to take a chance on you. This groundbreaking book will show you how.

Additional information

Weight 380 g
Dimensions 232 × 150 × 22 mm
Author

Publisher

Imprint

Cover

Paperback

Pages

288

Language

English

Edition
Dewey

650.1 (edition:23)

Readership

General – Trade / Code: K