High-growth enterprises on a rocket ship growth trajectory and tech unicorns with a value of more than
£1billion have the potential to transform the economy. But building a unicorn is not an easy task. And it’s even more difficult for female-led enterprises than it is for male-led start-ups.

Female Founders’ Playbook brings together the experiences of the leading women entrepreneurs and VC investors. These successful businesswomen share their thoughts on every aspect of launching a high-growth business, from coming up with a unicorn-worthy idea, through to building a multi-talented team to winning investment. Their tales of success and failure are drawn together by commentary and insightful analysis by award-winning technology founder and architect of Starling Bank, Anne Boden, creating an easy-to-follow guide for any female leader.

Rather than talking about who might be the next Bezos, Gates or Jobs, Female Founders’ Playbook tells the true stories of those women who are guaranteed to inspire and help the next generation of female entrepreneurs.

Demanding More is THE diversity and inclusion book you need to read. Moving beyond HR speak, this book clearly explains what diversity and inclusion are and what it means in the everyday experience of millions of people, both at work and in life. Sheree Atcheson, Global Director of Diversity, Equity and Inclusion at Peakon and ex Monzo, draws on her experience as a young woman of colour in an overly white male tech environment; she lives and breathes the issues she writes about. In Demanding More, she calls out the lack of awareness around privilege, unchecked and unconscious biases and details what intersectionality does to feelings of discrimination and disadvantage.

Arguing that the best strategy for us all to adopt is allyship, where we all take ownership of the issues and stand up to bias or discrimination, this book will give us all tools and strategies to action every day, making us accountable to delivering change around us.